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'Smokefree Sidelines' campaign kicks off in Bucks

The council have teamed up with Berks & Bucks Football Association to stop stop young people taking up smoking.

Buckinghamshire Council is teaming up with Berks & Bucks Football Association to stop young people taking up smoking by bringing the popular Smokefree Sidelines campaign to Buckinghamshire. 

The campaign aims to discourage spectators from smoking cigarettes or vaping at local youth football matches, in the hope that children won't see them and want to copy. 

Holmer Green FC became the first local football club in the county to start promoting the Smokefree Sidelines campaign. Using resources provided by the Council – from pledge posters to car stickers and infographic postcards to banners – Holmer Green FC has been able to spread the word that its youth football matches are smoke free areas. Parents, guardians and other spectators are required to step away from the pitch side if they would like to smoke or vape.

Samantha Lewin, Child Welfare Officer for Holmer Green FC commented:

“We’re excited to be adopting the Smokefree Sidelines campaign at Holmer Green FC. It’s a fantastic initiative working to change social norms and help reduce the uptake of smoking in young people.

“We will be asking members and visitors to the club to refrain from smoking or vaping on the sidelines and in sight of our youth players at fixtures and during training. By promoting our pitch sides as voluntary smoke-free areas, including vaping free, we hope to play our part in providing healthy, safe spaces that give our youth players a chance to perform at their best.”

Smokefree Sidelines isn’t just about discouraging spectators of youth football from smoking cigarettes or e-cigarettes pitch side, but it also directs smokers to local support on Buckinghamshire’s Live Well Stay Well website where they can access lots of useful advice, guidance and help to quit smoking.

Buckinghamshire Council and Berks & Bucks FA are welcoming more local youth football clubs to sign up to the Smokefree Sidelines initiative. For more information on the campaign and to enquire into the free resources available to local clubs to help promote the campaign, visit: www.Berks-BucksFA.com/SmokefreeSidelines

 

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